14th July 2010
Mobile web consumers can now find relevant, mobile-friendly content quickly and easily thanks to a directory of top local mobile sites called ‘Best of the Mobile Web’ created by mobile media and marketing specialist, Thumbtribe.
With mobile search services and mobile SEO best practice still evolving, the directory helps fill a gap and streamlines discovery of quality web content optimized specifically for mobile phones.
The Best of the Mobile Web directory is a vital tool in driving growth of the mobile industry in South Africa, as listing in a structured catalogue provides mobile website owners with a hugely popular channel to drive traffic. The directory can be found on Thumbtribe.mobi, via other leading mobile channels such as Samsung Mobile, Nokia.mobi, Opera Mini and through links from all sites housed within the directory. M-Net, TimesLive, Junkmail, Private Property, CAR, Getaway, Soccer Laduma, PlanetRugby, YOU, Cosmopolitan, heat, Men’s Health, Shape, FHM and Sports Illustrated are just some of the mobile sites listed in the directory.
“Navigation of the mobile web resembles the early days of the Internet where directories dominated and guided users on their journey. Services like the Best of the Mobile Web play an important role in acclimatising users to mobile sites. These touch points are as significant for publishers to be involved in as traditional mediums,” says Elan Lohmann, general manager at Avusa Media LIVE.
With well over two million unique users per month on Thumbtribe.mobi and its network of partner sites, any site that is included in the directory will experience an upsurge of traffic. “Most importantly, the traffic is totally relevant. Users have found your site because they are interested in what you have to offer,” says Graeme Haley, co-founder of Thumbtribe.
“With unofficial stats ranging from six million to 10 million mobile web users in South Africa alone, we are confident that this directory will help people find what they are looking for quickly and simply. This can only help the adoption and growth of the mobile web, making life convenient for some, and providing an invaluable bridge over the digital divide for others,” concludes Haley.
To find out more about participating in the directory email media@thumbtribe.co.za , or test drive the directory from your mobile’s browser at thumbtribe.mobi
